Timeless Indonesian Craftsmanship, Reimagined for Everyday Living.

Our Philosophy: Beauty Meets Purpose

Crafted for Life, Not Just Display

Indonesia is home to centuries-old craft traditions and extraordinary local artisans. However, we believe these heritage crafts belong in active, everyday life. Every piece in our collection is selected and designed with two non-negotiable principles:

  • Aesthetic Warmth: Natural textures, timeless silhouettes, and organic charm.

  • Practical Utility: Durable, functional items built for daily use, from robust ketak- or leather bags to versatile homeware.

Our Vision: Bridging Traditions to the World

The Bridge Between Artisan and Home

Heritage & Kayu was founded with a dual purpose: to elevate daily living through refined goods, and to build a gateway for Indonesian micro, small, and medium enterprises (UMKMs) to reach the international stage.

Many of Indonesia’s grandest craft secrets reside in rural artisan workshops without access to global markets. We serve as the bridge—partnering directly with local makers, refining product standards for global sensibilities, and ensuring fair, sustainable growth for artisan communities.

Starting in Japan, where the appreciation for meticulous craftsmanship and practical design runs deep, we are building a platform where authentic Indonesian talent can shine worldwide.

Custom Orders, Wholesale & Collaborations

Whether you are looking to order our signature handwoven Ketak handbags, commission a bespoke leather design, or establish a dedicated B2B partnership, we are here to bring your vision to life.

We take pride in accommodating a wide range of requests from our clients in Japan and beyond. From supplying our highly sought-after Ketak bags to custom-fitting leather goods and developing unique homeware collections, our artisan partners work closely with you to deliver uncompromising quality tailored to your exact needs.

Explore Our Ketak Collection
Contact Us for Custom & Wholesale Inquiries

The Founder

  • Adien Adnan Dian Rahardja (Dan)

    Dan's longstanding engagement with material culture, craftsmanship, and Indonesian cultural heritage forms the foundation of Heritage & Kayu. Grounded in simplicity, discipline, and sustained dialog, the platform reflects a belief that meaningful relationships, careful observation, and shared learning are essential to understanding craft beyond the finished object.

The People Behind the Brand

  • Hobson Won

    PRODUCT DEVELOPER

    Creative, detail-oriented, and passionate about craftsmanship, Hobson brings ideas to life through thoughtful product development. From concept to creation, he works closely with design and production to ensure every Heritage & Kayu piece embodies quality, functionality, and timeless aesthetics. With a focus on innovation and precision, every product is developed to reflect the brand's values and enhance everyday living.

  • Wiga Shabrina Fathin

    BRAND & COMMUNICATIONS

    Thoughtful, creative, and people-focused, Wiga shapes the voice and identity of Heritage & Kayu. Through meaningful storytelling and clear communication, she ensures every interaction reflects the brand's values, connects with the right audience, and builds lasting relationships with our community.

  • Sugih Sentosa Moeljadi

    SALES & PARTNERSHIPS

    Dedicated to expanding the mission of Heritage & Kayu, Sugih leads the development of sales initiatives and strategic partnerships across Japan and Indonesia. Grounded in mutual trust and understanding, his work helps bring the richness of Indonesian craftsmanship to a wider audience while strengthening the network of people who share Heritage & Kayu's values.

  • Dylan Basri

    CREATIVE ASSOCIATE

    Curious, imaginative, and detail-oriented, Dylan brings the Heritage & Kayu brand to life through compelling visuals and creative execution. From content creation to campaign support, he helps ensure every touchpoint reflects the beauty, authenticity, and craftsmanship at the heart of our brand.

  • Winona Umacina

    CRAFT & ARTISAN RELATIONS

    Warm, thoughtful, and community-driven, Winona builds lasting partnerships with the skilled artisans who bring Heritage & Kayu designs to life. She bridges tradition and collaboration, ensuring every piece reflects the care, craftsmanship, and shared values at the heart of our brand.